What’s a Niche Market ?
A niche market is a market where customers pay more to satisfy specific demands. This looks like an enviable place sheltered from the dog fight simply focused on prices.
Unfortunately it also attracts competitors and the dog fight is back. From my own experience as a group controller it’s hard to keep away competitors once they have specialized in the niche products. It’s just as difficult for you to move on yourself. The worst is when a refurbisher and second hand dealer still dreams to join the club when it’s already overcrowded.
